Legal Mandatories

NO PURCHASE NECESSARY TO ENTER OR WIN. The Beefeater Gin Drink With Your Eyes Competition is open to legal residents of the 50 U.S. & D.C. (which excludes P.R. and all U.S. territories & possessions) and the UK, 21 years of age or older. Begins 12:00:01 a.m. ET 4/22/19; ends 11:59:59 p.m. ET 5/8/19. Alcohol is not included with the prize. Visit for Official Rules, which govern. Sponsor: Pernod Ricard USA, LLC, New York, NY.




Appearance (30%) Does the cocktail look appealing in the photograph? The glass and general visual appearance of a drink and garnish are central to its appeal on a visual social media platform.

Originality (15%) Has there been interesting/innovative use of ingredients, methodology, equipment, presentation, photography etc. Use your creativity!

Theme (15%) Can we see clear inspiration from the set theme? Is it aligned?

Brand creativity (15%) Has the Beefeater branding or London Theme been included in a creative way?
Name: 5% How appropriate/innovative/clever is the name?

Balance (10%) Do the flavours/elements of the cocktail appear to be well balanced in terms of alcoholic strength, as well as sweet and bitter/sour elements?

Beefeater Characteristics (10%) Is Beefeater the star of the show? Judging from the recipe, has the entrant understood the flavour profiles of either Beefeater Dry, Beefeater Pink or Beefeater 24 and chosen ingredients that complement the chosen gin?

CONTEST PERIOD: The Beefeater Gin Drink With Your Eyes Competition (the “Contest”) begins at 12:00:01 a.m. United States Eastern Time (“ET”) on April 22, 2019 and ends 11:59:59 p.m. ET on May 8, 2019 (the “Contest Period”).

ELIGIBILITY: Open to legal residents of the 50 United States and the District of Columbia (which excludes Puerto Rico and all United States territories & possessions) and the United Kingdom (“eligibility area”), 21 years of age or older as of date of entry. Employees of Pernod Ricard USA, LLC (“Sponsor”), Don Jagoda Associates, Inc., their respective affiliates, parents, subsidiaries, divisions, suppliers, distributors, all retailers and license holders of alcohol-beverage products (except alcohol-beverage retailers/personnel in the UK only are eligible); and advertising, promotional and judging agencies (collectively “Released Parties”), and each of their respective employees, shareholders, directors, officers, members and agents and their immediate family members and/or those living in the same household of each are not eligible to participate or win. Void outside the eligibility area and where prohibited and subject to all applicable laws and regulations.

HOW TO ENTER: During the Contest Period, you may enter by visiting the Instagram application (the “App”), and posting a photo of your environmentally-conscious gin cocktail creation. The entry must include the name of the cocktail created, the recipe for the cocktail that follows the “Cocktail Requirements” listed below, the three (3) hashtags: #beefeatergin, #drinkwithyoureyes, and #beefeatercontest, and must tag @beefeatergin (if you reside in the United Kingdom) or @beefeatergin_us (if you reside in the United States) (collectively, with photo, the “Entry”). In addition, all entrants must follow both @beefeatergin_us and @beefeatergin for Entry to be eligible. You must have a public Instagram account. If you do not have an Instagram account, and you would like to create one for free, download the free Instagram app to your mobile device at either the Apple® App Store or the Google® Play store. Your Entry must include a photo, the hashtags and the appropriate Beefeater Instagram account tagged (based on your country of residence) to be eligible. Your Entry must be posted in accordance with the Instagram (“Site”) Terms of Use ( Potential winner will be required to show proof of being the authorized account holder of the Instagram account associated with the entry. All Entries must be completed and submitted by 11:59:59 p.m. ET on May 8, 2019, to be eligible. The person posting the Entry will be deemed the entrant (the “Entrant”). In the event of a dispute as to the identity of an Entrant, the Entrant will be deemed the account holder of the Instagram account used to submit the Entry. The Entry must: 1) be complete to be eligible; 2) be the property of the Entrant. Sponsor has the sole discretion to determine whether a submission qualifies as an Entry. Any Entry not in compliance with the above and which does not meet the requirements of these Official Rules will be disqualified. By entering, you understand and agree that your Entry may (in Sponsor’s sole discretion) be posted online for consumers to view on Sponsor-selected sites. Sponsor may only be posting select photos (in their sole discretion). Sponsor reserves the right to remove any posted Entries, in its sole discretion, even if the Entry has already been made available to the public. As applicable, normal phone/Internet access and data/usage charges imposed by Entrants’ online/mobile service may apply.


Entry must contain Beefeater branding or a creative interpretation of Beefeater brand and visual identity. Cocktail must be made, named and portrayed with responsible drinking in mind. Ingredients must be measured using a jigger or a different measuring devices and be stated in “parts”. Entry must be original and must be in English. Entry must not (and Entrants represent and warrant that it will not), violate or infringe any third-party copyright, trademark, trade dress, or other proprietary right of any entity or person (living or deceased), including but not limited to rights of privacy, publicity or portrayal in a false light. Entry must not reference any commercial/corporate advertising, including but not limited to corporate logos, brand names (other than Sponsor’s), slogans, political, or religious statements, or be otherwise objectionable, as determined in Sponsor/Administrator’s sole discretion. Entry must not include any commercial solicitation or promotional materials, websites, contact information or personally-identifiable information (e.g., first or last name, address, phone number, place of work, email address, etc.). Any Entry deemed inappropriate or unsuitable, in Sponsor’s/Administrator’s sole discretion, will be disqualified and may be deleted. Entry must not contain material that promotes bigotry, racism, hatred or harm against any group or individual or promotes discrimination based on race, sex, religion, nationality, disability, sexual orientation or age.Entry cannot defame, misrepresent or contain disparaging remarks about Sponsor, the Released Parties, or their respective products and services, or other people, products or companies. Entry must not contain content that is false, inaccurate or misleading. Entry should not appeal primarily to persons under the legal drinking age. Entry must not refer to any individual under the age of 21. Entry must not contain statements relating to the armed forces of the United States; local, state or federal governments; state flags, emblems, seals, coat of arms, crests or insignias.
Entry must not include references to any activity that Sponsor/Administrator deem to be, in their sole discretion, lewd or indecent, including but not limited to, scenarios portraying sexually explicit activity as a result of consuming alcohol, and activity that suggests that alcohol is needed for social, financial, educational or athletic success. Entry must not portray, encourage or condone drunk driving or depict situations where alcohol is being consumed rapidly, excessively, involuntarily, as part of a drinking game or as a result of a dare, or portray drinking of alcohol before or during activities that, for safety reasons, require a high degree of alertness or coordination. Entry must not refer to any retailer of alcohol beverages outside of the Sponsor (including but not limited to bars, restaurants, convenience stores, grocery stores, etc.).

By submitting an Entry in this Contest, Entrant grants Sponsor and all other such persons as Sponsor may designate, the absolute, irrevocable, worldwide, perpetual right and permission to use, reproduce, publish, store, post, display, distribute, modify, prepare derivative works of and/or otherwise use the Entry, in any manner, form, format or media now or hereinafter created, including on the Internet, and for any purpose, including but not limited to advertising of Sponsor, the Contest, and Sponsor’s products, all without further notice, consent or payment.

WINNER DETERMINATION AND NOTIFICATION: All Entries will be judged by Sponsor-selected judges (“Judges”) on or about May 17, 2019 based on the following criteria (explained in the table above): Appearance 30%, Originality 15%, Theme 15%, Brand Creativity 15%, Name 5%, Balance 10%, Beefeater Characteristics 10% (the “Judging Criteria”), to determine a one (1) Grand Prize winner and four (4) First Prize winners (collectively, the “Prize winners”). Any tied Entries will be re-judged by the judges based solely on Appearance. Potential Prize winners will be initially notified by direct message on Instagram and must respond to the direct message within twenty-four (24) hours of notification attempt or prize may be forfeited and an alternate winner may be determined. Potential Prize winners will then be required to sign and return, an Affidavit of Eligibility and liability and publicity release and assignment of rights (“Affidavit”), except where prohibited [or a Declaration of Compliance (“Declaration”), if winner is from the UK] within three (3) days of notification. If a potential Prize winner fails to reply to direct message within twenty-four (24) hours, fails to return the completed Affidavit (or Declaration) within three (3) days, or if Affidavit (or Declaration) is returned as undeliverable or if a potential Prize winner is deemed ineligible, an alternate Prize winner may be determined. Affidavit (or Declaration) will be sent to potential Prize winners via email. Judges’ decisions are final with respect to all matters relating to the Contest. By participating, Entrants agree to the Official Rules and the decisions of the Judges, which shall be final and binding in all respects.

PRIZES: Grand Prize (1 total): USD$2,000, awarded in the form of a check if winner is from the US or £1,500, awarded via a wire transfer if Grand Prize winner is from the UK. First Prize (4 total): USD$500, awarded in the form of a check if winner is from the US or £375, awarded via a wire transfer if First Prize winner is from the UK. ALCOHOL IS NOT PART OF THE PRIZE. Acceptance of Prize constitutes permission for the Sponsor and its agencies to use Prize winners’ names, photos and/or likenesses and Entries for purposes of advertising and trade without further compensation, including a winners list, unless prohibited by law. Prize winners are responsible for all applicable taxes and all other costs and expenses associated with the prize not specified herein as being awarded. No transfer or substitution permitted by Prize winners.

GENERAL RULES: By entering in the Contest, Entrants agree to be bound by these Official Rules and the decisions of the Sponsor. Sponsor and its Administrators are not responsible for technical, hardware, software or telephone malfunctions of any kind, lost or unavailable network connections, or failed, incorrect, incomplete, inaccurate, garbled or delayed electronic communications caused by the user or by any of the equipment or programming associated with or utilized in the Contest or by any human error which may occur in the processing of the Entries. The Sponsor reserves the right at its sole discretion to disqualify any individual that tampers or attempts to tamper with the Entry process or the operation of the Site; violates the Official Rules; or acts in an unsportsmanlike or disruptive manner, or with intent to annoy, abuse, threaten or harass any other person. Entries generated by script or bot are not eligible. In the event of a dispute as to the identity of an Entrant, the authorized account holder of the Site account submitted at the time of Entry will be deemed to be the Entrant. "Authorized account holder" of a Site account is defined as the person who is responsible for joining the Site and who manages the e-mail address associated with the Site Account. The Sponsor reserves the right, in its sole discretion, to cancel, modify or suspend the Contest if it is not capable of running as planned, including, but not limited to, infection by computer virus, tampering, unauthorized intervention, fraud, technical failures or any other problems beyond the control of the Sponsor and award the Prizes from among all eligible Entries received prior to cancellation, if any based on the Judging Criteria above. Prize winners and all Entrants, as a condition of entry into the Contest, agree to release and hold harmless Sponsor and its Administrators and each of their respective affiliates, officers, directors, agents, and employees from any liability or responsibility for any claim arising in connection with participation in the Contest or Prizes awarded. Prize winners assume all liability for any injury or damage caused, or claimed to be caused, by participation in the Contest, the receipt, ownership or use of Prize awarded or any typographical or other error in these Official Rules or the announcement or offering of the Prizes. FOR RESIDENTS OF THE UK: THIS RELEASE DOES NOT APPLY TO CLAIMS FOR PERSONAL INJURY OR DEATH CAUSED BY THE NEGLIGENCE OF SPONSOR. Void outside the eligibility area and where prohibited and subject to all applicable laws. As a condition of entering the Contest, Entrant agrees that: 1) under no circumstance will Entrant be permitted to obtain awards for, and Entrant hereby waives all rights to claim, punitive, incidental, consequential or any other damages, other than for out-of-pocket expenses; 2) all causes of action arising out of or connected with the Contest or the Prize awarded, shall be resolved individually, without resort to any form of class action; and 3) any and all claims, judgments, and award shall be limited to actual out-of-pocket costs incurred, but in no event, attorneys’ fees. You hereby represent and warrant that you have read these Official Rules and are fully familiar with its contents.

PRIVACY/COMPLIANCE: Any personal information that you provide in connection with the Contest shall be used by Sponsor to administer this Contest, contact Entrants, and for the other purposes set forth in the Sponsor’s privacy policy located at By entering this Contest, you agree to and accept that privacy policy. Your personal data will be transferred out of the European Union (if you are a UK resident) to the United States. Pursuant to EU law pertaining to data collection and processing, if you are an EU resident, you have a right of access to, modification and withdrawal of your personal data. You also have the right of opposition to the data collection, under certain circumstances. To exercise such right, you may email

WINNERS: For the names of the winners, available after June 13, 2019, send a 3” x 5” paper with your complete name and address, postmarked by July 12, 2019 to: The Beefeater Gin Drink With Your Eyes Competition - Winners, 100 Marcus Drive, Attn: EG, Melville, NY 11747 USA.

SPONSOR: The Sponsor of the Contest is Pernod Ricard USA, LLC, 250 Park Avenue, New York, NY 10177 USA.

This Contest is in no way sponsored, endorsed or administered by, or associated with, Instagram. You understand that you are providing your information to Pernod Ricard USA, LLC and not to Instagram. The information you provide will only be used in the event you are determined a winner.

Please raise your glass responsibly.

BEEFEATER® London Dry Gin. Product of England. 100% Neutral Spirits. Distilled From Grain. 47% Alc./Vol. (94 Proof). ©2019 Imported by Pernod Ricard USA, New York, NY.


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