Pink gin is everywhere you look; on Instagram, in your favourite cocktail bar - even in your best mate’s prized alcohol cabinet. But where did pink gin originate from? Let’s explore the history of this increasingly popular tipple.
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This year's annual World's 50 Best Bars have been announced, and it has been another successful year for the great city of London, with eight of the top fifty (including the #1 spot) coming from England's capital.
The history of the gin & tonic, by Sumaiyah Edwards – Global Brand Ambassador for Beefeater Gin.
Desmond Payne's perfect gin & tonic recipe.
We asked the worlds most experienced gin Master Distiller, our very own Desmond Payne MBE, about his favourite cocktail: the negroni.
Stir things up with these Negroni twists. We’ve taken the classic recipe and given them a modern edge, Beefeater style.
We asked gin expert & cocktail pro, our global Brand Ambassador Sim Edwards, all about the classic drink.
Count down the days with a Beefeater cocktail!