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London: Home of the World’s Best Bars

London - Home of the World's Best Bars

This year's annual World's 50 Best Bars have been announced, and it has been another successful year for the great city of London, with eight of the top fifty (including the #1 spot) coming from England's capital.

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The history of the gin & tonic

History of gin & tonic

The history of the gin & tonic, by Sumaiyah Edwards – Global Brand Ambassador for Beefeater Gin.

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Desmond Payne’s Gin & Tonic Recipe

Desmond Payne's Gin & Tonic

Desmond Payne's perfect gin & tonic recipe.

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Desmond Payne's perfect Beefeater Negroni

Perfect Beefeater Negroni

We asked the worlds most experienced gin Master Distiller, our very own Desmond Payne MBE, about his favourite cocktail: the negroni.

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Three Negroni recipes we love

Three Negroni recipes we love

Stir things up with these Negroni twists. We’ve taken the classic recipe and given them a modern edge, Beefeater style.

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Everything you need to know about negronis

Everything you need to know about negronis

We asked gin expert & cocktail pro, our global Brand Ambassador Sim Edwards, all about the classic drink.

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9 gin cocktails for the festive season

Celebrate with advent cocktails

Count down the days with a Beefeater cocktail!

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