the spirit of london

At Beefeater, we know we’re more than just a gin. We’re the very spirit of London. We’ve been made in the heart of the city for generations, we’re fueled by the energy of the city’s possibilities. We’re the gin behind world-class bar menus and unforgettable afterparties. We’re the flavours of the future, the pinnacle of the past. And we know that every great story starts with a sip.

When The Spirit of London calls, answer.

 

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2 beefeater gin & tonic cocktails

our newest campaign

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beefeater gin & 3 cocktails

GIN COCKTAILS

beefeater gin tonic recipe

beefeater gin and tonic

Picture this: a fizzing glass of The Spirit of London is ready for you at the bar. Where will it take you tonight?

The recipe for a perfect G&T:

  • 50ml Beefeater London Dry Gin
  • 150ml Tonic Water
  • Slice of orange
  • Slice of lemon

Instructions

Build in a glass over lots of ice and enjoy. Serves one, sparks something new.

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Gin Cocktails

Beefeater Gin Bramble

Beginner Cocktails

Sweet Cocktails

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Gin Cocktails

Beefeater Gin Martini

Beginner Cocktails

Bitter Cocktails

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Gin Cocktails

Beefeater Negroni

Beginner Cocktails

Bitter Cocktails

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Gin Cocktails

Beefeater White Lady

Beginner Cocktails

Sweet Cocktails

The round? Beefeater Gin.

The rest? Well, that’s up to you.

It starts with a sip. A raised glass. The spark for something special, something exciting, something spirited. Your thirst is quenched, your friends are ready, and the city is at your feet. Let’s go.

people enjoying beefeater gin

Where will it take you?

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Drink Like a Londoner

We’ve got the insider intel on the way to drink like a Londoner: with a perfect, trend-defining cocktail in a world-class bar.

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Meet the Londoners Behind Beefeater Gin

We’ve got 200 years of distilling history behind each bottle, and a dream team of Londoners that make every sip sizzle with city life. Say hi to Team Beefeater.

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World Gin Day: Everything you Need to Know

Our World Gin Day guide tells you all you need to know about the occasion from when it is and how it began, to the best ways to celebrate and the cocktails to try.

go behind the scenes

We spent the day on a sunny Shoreditch rooftop trying to bottle #TheSpiritofLondon. Meet the Londoners that shot and starred in our latest campaign. Captured by Mystery Rich.

beefeater spirit of london behind the scenes

Taste

The Spirit

of London