the spirit of london
At Beefeater, we know we’re more than just a gin. We’re the very spirit of London. We’ve been made in the heart of the city for generations, we’re fueled by the energy of the city’s possibilities. We’re the gin behind world-class bar menus and unforgettable afterparties. We’re the flavours of the future, the pinnacle of the past. And we know that every great story starts with a sip.
When The Spirit of London calls, answer.
our newest campaign
GIN COCKTAILS
beefeater gin and tonic
Picture this: a fizzing glass of The Spirit of London is ready for you at the bar. Where will it take you tonight?
The recipe for a perfect G&T:
- 50ml Beefeater London Dry Gin
- 150ml Tonic Water
- Slice of orange
- Slice of lemon
Instructions
Build in a glass over lots of ice and enjoy. Serves one, sparks something new.
The round? Beefeater Gin.
The rest? Well, that’s up to you.
It starts with a sip. A raised glass. The spark for something special, something exciting, something spirited. Your thirst is quenched, your friends are ready, and the city is at your feet. Let’s go.
Where will it take you?
Drink Like a Londoner
We’ve got the insider intel on the way to drink like a Londoner: with a perfect, trend-defining cocktail in a world-class bar.
Meet the Londoners Behind Beefeater Gin
We’ve got 200 years of distilling history behind each bottle, and a dream team of Londoners that make every sip sizzle with city life. Say hi to Team Beefeater.
World Gin Day: Everything you Need to Know
Our World Gin Day guide tells you all you need to know about the occasion from when it is and how it began, to the best ways to celebrate and the cocktails to try.
go behind the scenes
We spent the day on a sunny Shoreditch rooftop trying to bottle #TheSpiritofLondon. Meet the Londoners that shot and starred in our latest campaign. Captured by Mystery Rich.
Taste
The Spirit
of London
